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TheStreet.com's Jim Cramer says that as numerous stories are mulled over anew, the reasons for selling seem silly.

The lack of important data today forces market participants to revisit stories that got tossed out over the last few weeks simply because of earnings ennui. People are now doubling back to see what they have forgotten, or more important, why they sold certain stocks they most likely shouldn't have.

For example, why did JPMorgan (JPM) (Cramer's Take) go from $47 to $44? Bad loans? Credit quality? No, not really. Nothing like that. Why did Goldman Sachs (GS) (Cramer's Take) go from $192 to the $170s? Some of it was Meredith Whitney, but there is also a sense of entitlement that makes the firm hated, as if somehow it is too much of a pariah to invest in.

The Street.com's Jim Cramer says that it's too soon to think about selling the semis, the PCs, the components, the DRAMs.

When do we sell the semis? The DRAMS? The flash? When do we get out of the hard drives?

These are legit questions, but the people who are asking, "When do we sell Micron (NYSE: MU) (Cramer's Take), Western Digital (NYSE: WDC) (Cramer's Take) and SanDisk (NASDAQ: SNDK) (Cramer's Take)?" are the very people who told you never to own them.

That's the conundrum of this semi cycle and PC cycle. Just as we are finally hitting our stride and we realize that the semi cycle is alive and well again, AND NOT JUST RE-STOCKING, all over the papers, including the Wall Street Journal, we see reports crying, "When do we sell?"

TheStreet.com's Jim Cramer says the action that is linked to the futures markets, such as oil, is distorting rational analysis.

Maybe one day we can escape the commodity linkage and begin to trade on the fundamentals again, something that seems more distant now than any time I can recall. We are totally marching to gold, to oil, to copper, and not the fundamentals.

Throughout the era in which China has become a superpower and hedge funds have become the super arbiters or what goes up or down, we have been stuck with this fairly bogus linkage that corrupts trading and makes a mockery out of some of the most important financial analysis out there, the actual attempts to discover what's really happening at companies.

Cypress Semiconductor Corporation (NYSE: CY) joined the parade of companies reporting their latest quarterly results today. The firm swallowed a second-quarter loss of $45.3 million, or 32 cents per share. Excluding items, CY recorded a net loss of just 3 cents per share, besting analysts' consensus expectations for a loss of 9 cents per share. Revenue also came in better than expected, arriving at $155.8 million, compared to Wall Street's forecast of $152.0 million.

In the wake of this upside surprise, CY surged to a new multi-decade high of $9.83 early in today's session. It seems that bearish bettors were caught off-guard by the stronger-than-expected results; during the 10 days leading up to the report, option traders on the International Securities Exchange (ISE) bought to open 6.75 times more puts than calls on CY. Speculative investors on the ISE have purchased the stock's puts over calls at faster pace just 3% of the time.

Here are some highlights from this past week's earnings coverage from BloggingStocks:

• Abercrombie & Fitch Co. (NYSE: ANF) reported lower quarterly profits and cut its full-year outlook.
• Applied Materials Inc. (NASDAQ: AMAT) beat Q4 earnings expectations but revenues tumbled.
• Blackstone Group (NYSE: BX) reported a big loss in Q3, like many other private equity firms.
• Crocs Inc. (NASDAQ: CROX) posted a deeper-than-estimated Q3 net loss due to restructuring costs.
• Cypress Semiconductor Corp. (NYSE: CY) warned that it expects to swing to a net loss in Q4.
• Google Inc. (NASDAQ: GOOG) fell to a three-year-low despite expected growth in profits and revenues.
• Intel Corp. (NASDAQ: INTC) lowered its revenue forecast for Q4, which was bad news for PC makers.
• Kohl's Corp. (NYSE: KSS) beat low earnings expectations by a penny as same-store sales declined.
• Lions Gate Entertainment Corp. (NYSE: LGF) narrowed its net loss in Q2 but fell short of estimates.
• Nordstrom Inc. (NYSE: JWN) said its Q3 profit tumbled as its same-store-sales declined.
• Orbitz Wordlwide Inc. (NYSE: OWW) reported a wider net loss, which led to a analyst's downgrade.
• Procter & Gamble Co. (NYSE: PG) raised its forecasts after finalizing the sale of Folgers brand.
• Sirius XM Radio Inc. (NASDAQ: SIRI) halved its Q3 net loss and revenues and subscriber numbers rose.
• TJX Companies Inc. (NYSE: TJX) reported a Q3 earnings decline and offered a cautious outlook.
• Tyco International Ltd. (NYSE: TYC) posted better-than-expected profits but warned of softness ahead.
• Walmart Stores Inc. (NYSE: WMT) beat analyst estimates for Q3 and warned of a profit squeeze.

The shares of chipmaker Cypress Semiconductor Corporation (NYSE: CY) are getting hammered today after the company warned that it will swing to a fourth-quarter loss. In a statement, Cypress cited "declining order patterns and turns from all sales channels, all end markets, all geographies, and all of our product lines. In addition, backlog continues to be weak, and we are seeing cancellations and requests for push-outs that are somewhat higher than normal."

The firm now expects to record a quarterly loss of 3 cents to 12 cents per share on sales of $165 million to $180 million. As recently as mid-October, Cypress expected to book a profit of 4 cents to 7 cents per share in the fourth quarter, with sales totaling $194 million to $204 million.

Cypress is hardly the first chip firm to fall on hard times in the current macro environment. The market has already been hit this week with a similar warning from Dow component Intel Corporation (NASDAQ: INTC), while National Semiconductor Corporation (NYSE: NSM) slashed its outlook and announced job cuts.

This afternoon, CY is down roughly 20%, and it's trading less than a point above its current annual low of $2.93. The chip company's warning sparked a rush in the options pits; so far, Cypress has seen more than 6 times its average daily put volume cross the tape. The bulk of these bearish bets have changed hands on the November 4 strike, which has seen volume of 2,113 contracts on open interest of 6,509.

Elizabeth Harrow is an analyst and financial writer in the research department at Schaeffer's Investment Research. She is featured in the video series Schaeffer's Daily Q&A on SchaeffersResearch.com.

Minyanville's Sean Udall dares to share the kind of keen insight and actionable information you won't find in any prospectus. Here he answers a reader's burning question about "green" stocks. For more original thought, visit www.minyanville.com.

Professor Udall,

Do you have any opinions on Zoltek Companies, Inc. (NASDAQ: ZOLT)? My wife wants me to buy everything "green". Her last "green" company idea was General Electric (NYSE: GE). I know, right? I bought a little just to quiet the noise level. I'm into a little SunPower (NASDAQ: SPWR) and Evergreen Solar (NASDAQ: ESLR). Does Zoltek have legs?

Thanks,

Minyan L.

Minyan L.,

First, that's hysterical. Second, a word of caution: Going all green, or all of any one thing, is something I'd never advocate. If you do, you do so at your own risk, as nothing in the market is ever as obvious as it seems, especially when it seems totally obvious.

The choppy/consolidating (or perhaps worse) market conditions sometimes give the impression that growth plays do not exist. That is not the case, and one growth company worth reviewing is Cypress Semiconductor.

Cypress Semiconductor (NYSE: CY) is a manufacturer of high-performance integrated circuits, memory chips and silicon solar cells.

Analysts really like Cypress' revenue growth prospects of 23-25% following a likely 45-50% increase in 2007.

Analysts also like Cypress' recent acquisition of PowerLight Corp. and expect the purchase to drive a significant earnings increase. CY's SunPower business is another plus, due to its potential growth and undervalued status.

Cypress Semiconductor Corporation (NYSE: CY) stock is falling this morning after an analyst at Credit Suisse downgraded SunPower Corp. (NASDAQ: SPWR), in which CY has invested, to "Neutral" from "Outperform." There are also analyst comments out there today about CY that could be hurting the stock. If you think this stock won't be rising too far in the coming months, then it could be a good time to look at a bearish hedged play on CY.

After hitting a one-year low of $16.72 last January, the stock hit a one-year high of $42.79 in November. This morning, CY opened at $26.23. So far today the stock has hit a low of $24.68 and a high of $26.23. As of 11:05, CY is trading at $25.30, down $1.41 (-5.3%). The chart for CY looks bearish and steady, while S&P gives the stock a positive 4 STARS (out of 5) buy rating.

For a bearish hedged play on this stock, I would consider a March bear-call credit spread above the $40 range. A bear-call credit spread is an options position that combines the purchase and sale of call options to hedge risk in case the stock doesn't do what you think but still leverage nice returns. This particular trade will make a 4.2% return in 2 months as long as CY is below $40 at March expiration. Cypress would have to rise by more than 21% before we would start to lose money.

CY hasn't been above $40 for more than a few day at a time in the past year and has shown resistance around $30 recently. This trade could be risky if the company's earnings next week impress investors, but even if that happens, this position could be protected by resistance CY might find around $40, where the stock topped out twice since October.

Brent Archer is an options analyst and writer at Investors Observer. At publication time, Brent neither owns nor controls positions in CY or SPWR.

Hot Tech Growth Companies
Four of the top 10 companies in BusinessWeek's annual Hot Tech Growth 75 are involved in the manufacture of semiconductors. What's behind their banner year? Leading the list in 2007 is Google, AT&T and Apple followed by Cypress Semiconductor, Western Digital, Nvidia and MEMC Electronic Materials.
Hot Growth: The Chips Have It


America's Greediest Cities
Forbes takes a look at which cities are home to the richest people in America over the past decade. There are 751 Forbes 400 members in their 10-year tally. Of that number, 608 live in the 50 major metropolitan areas they used to compile this list. They divided the number in each city by that city's population to come up with Forbes 400 members per capita and then ranked that list. Some of the results are surprising. Reputed bastions of hedonism like New York and Los Angeles, for all the glamorous myths they generate, came in sixth and eighth, respectively. Topping the list is Silicon Valley capital San Jose followed by San Francisco, Seattle, Denver and Boston.
America's Greediest Cities - Forbes.com In Pictures: America's Greediest Cities

Last week we spoke about data storage giant EMC Corp. (NYSE:EMC) being way undervalued, based on its core business plus its holding in VMWare (NYSE:VMW). Today, I'd like to focus on another stock that appears to be trading at a big discount to actual value.

Cypress Semiconductor (NYSE:CY), a chip company, trades with a market cap of about $6.3 billion, and has shown decent revenue growth. It holds a 53% share in Sunpower Corp. (NASDAQ:SPWR), which makes solar panels and cells. Sunpower has been flying ever since its IPO, and currently trades at a market cap of $13.2 billion. This makes Cypress's share in Sunpower around $6.9 billion. I am aware that in situations like this the parent company will rarely trade based on the full value of its holdings, but this is a bit silly. It's not like Cypress's core business stinks.

"Assuming we do not encounter any major macroeconomic disruptions, we are well-positioned to sustain substantial revenue gains into 2008," Cypress CEO T. J. Rodgers said. This doesn't sound like a business that is being valued at negative $600 million (approx.).

Yesterday, Credit Suisse analyst John Pitzer noted that Cypress alone is worth somewhere around $2 billion. In a perfect world that should give Cypress a market cap near $9 billion. Again, I understand that we don't live in a perfect world, but at a 40% discount, Cypress looks like a nice, cheap play.

Disclosure: Writer holds stock in EMC. Writer has clients who own CY, but does not own it personally. He holds no position in any other stock mentioned as of 11/8/07.

Aaron Katsman is the lead Portfolio Manager and Managing Director of America Israel Investment Associates, LLC. and Senior Editor of IsraelNewsletter.com.

Tips to Help as Grocery Stores Gobble More of Your Wallet
Over the past year many of the grocery store staples have risen sharply. The average price of milk is up about 21% in the last year, and orange juice is squeezing budgets about 31% more. Bread is up 13%, eggs 24% and beef has risen 11%. What's a shopper to do? Here are ten tips that can help you slash that fast-rising food bill.
Consumers eating higher food costs - USATODAY.com


10 Things You Can Do to Save Hundreds on Energy Costs
You want to save money as well as do your part to combat global warming. But what's the best way to get started? This Consumer Reports special report includes the results from testing and advice from experts on the products and programs that work to save energy and those that promise more than they deliver.
ConsumerReports.org - Saving on energy costs: Tips, Reducing your carbon footprint


Top Tech Stocks to Buy in Today's Uncertain Market
These five companies should continue to produce solid gains in troubled times. They include Apple, Intel, Broadcom, Cypress Semiconductor and Applied Materials.
Time to Love Tech Again? - Kiplinger.com


Best Cordless Phones
Cordless phones are adapting to a world increasingly crowded with wireless and Internet-based devices. New phones can easily coexist with home networks or let you place calls over your cell-phone service or the Internet. See which phones rate the best and which ones are the best value for the money.
ConsumerReports.org - Cordless phones: Recommendations, Ratings


Luxury Goes Mass Market
Call it the age of McLuxury. The $220 billion global industry is racing to the top and the bottom at the same time. But can the world's most exclusive brands stretch that much and still keep their cachet?
Fortune luxury special: Mass vs. class - Sep. 5, 2007

In July, Cypress Semiconductor Corp. (NYSE: CY) posted record 2Q 2007 revenue. At $372.8 million for the quarter, up 8.7% from 1Q 2007, 2Q revenue surpassed the previous record revenue set in 4Q 2000 at the height of the dot-com boom. (Ah, those were the days.) Diluted EPS were $2.29 as compared with 1Q 2007 diluted EPS of a loss of $0.01. But let's examine that EPS figure. During 2Q, Cypress sold 7.5 million shares of its wholly owned subsidiary Sun Power. Cypress still has a $3 billion stake in Sun Power. Excluding the proceeds from this stock sale, diluted EPS is $0.16, much less but still much better than a loss. CEO T. J. Rodgers bragged on these results, noting that Cypress Semiconductor has survived when 47 of its competitors since 1982 have not.

Rodgers stated that demand for semiconductor products increased for the seventh quarter in a row, and he sees no slow down. Cypress is expanding its line of proprietary products, including PSoC (programmable solution on chip) models that offer touch-screen capabilities for cell phones, video gaming, and point-of-sale registers. Touch-screen capability is the wave of the future, as is HB-LED (high brightness light emitting diode) for all types of HD TVs, cell phones, and lighting products. Cypress forecasts HB-LED to be a $10 billion market annually within the next three years, much of which will rely on Cypress products. Cypress is also in the forefront of mobile communication devices, offering a peripheral handset controller that downloads music to cell phones ten times faster than previously. Cypress is also developing next generation high-speed holographic (3D) data storage systems.

We blogged late last fall about semiconductor stocks fundamentals rolling over. It appears semi management is beginning to whisper more and more of moderating results to analysts:

• Lehman cuts Micron Technology Inc's (NYSE: MU) estimates and sees losses for the next three quarters. The increase in demand for memory chips due to Microsoft Corporation's (NASDAQ: MSFT) Vista demanding more memory is not happening.
• Pacific Crest Securities wrote second quarter chip demand is underwhelming, with notebooks and the Nintendo (OTC: NTDOY) Wii the only bright spots.
• J.P. Morgan wrote consensus expectations for both the second quarter and all of 2007 are too high and is trimming estimates, The more significant earnings misses could come from Advanced Micro Devices Inc (NYSE: AMD), Cypress Semiconductor Corporation (NYSE: CY), Intel Corporation (NASDAQ: INTC) and On Semiconductor Corporation (NASDAQ: ONNN); with smaller cuts for Texas Instrments Inc (NYSE: TXN), Broadcom Corporation (NASDAQ: BRCM), Altera Corporation (NASDAQ: ALTR), Xilinx Inc (NASDAQ: XLNX) and Fairchild Semiconductor International (NYSE: FCS).

We began blogging about a slowdown in semiconductor stocks in November. However, most of this slowdown could be coming to an end. It appears from both National Semiconductor Corporation (NYSE: NSM) and Texas Instruments recent earnings releases that both companies are seeing the industry downturn ending as inventories have been worked down and backlog is beginning to build again.

The other major points we have been making is that we are entering the seasonally weak period for these stocks. So be cautious about jumping in with both feet in the early Spring.

Most likely, the two drivers for these stocks is the Fed lowering rates or the typically seasonal pick up which occurs in late summer. Since the Fed is on hold, there appears to be no need to jump into these stocks yet. Let the bad news hit these stocks and then start bottom fishing.